Enterprise History
The Journey to Be a Global Leader in Motorcycling
The Foundation: Wenling Motorcycle Factory
The story of QJMotor begins in 1985 with the establishment of the Wenling Motorcycle Factory in Zhejiang Province, China. This humble beginning marked the birth of what would eventually become one of the world's largest motorcycle manufacturers. From its earliest days, the company was driven by a passion for two-wheeled innovation and a commitment to quality engineering that would define its trajectory for decades to come.
Going Public: IPO at SZSE
In 1999, Qianjiang Motorcycle made a significant leap forward by launching its Initial Public Offering (IPO) on the Shenzhen Stock Exchange (SZSE). This milestone represented not only the company's financial maturity but also its ambition to expand and compete on the global stage. The capital raised through the IPO enabled substantial investments in research and development, manufacturing capabilities, and international market expansion.
Major Milestone: One Millionth Motorcycle
The year 2000 marked an extraordinary achievement as Qianjiang celebrated the production of its one millionth motorcycle. This remarkable milestone demonstrated the company's manufacturing excellence and the growing trust of customers worldwide. Reaching this production number within just 15 years of operation showcased the incredible growth trajectory and the strong demand for quality motorcycles from the Chinese manufacturer.
Historic Acquisition: Benelli Joins the Family
In 2005, Qianjiang Motorcycle made a bold and strategic move by acquiring the legendary Italian motorcycle brand Benelli. Founded in 1911, Benelli brought over a century of European motorcycle heritage, racing pedigree, and sophisticated design expertise to the Qianjiang family. This acquisition represented a perfect fusion of Chinese manufacturing prowess with Italian passion for performance and style, opening new doors in premium motorcycle segments worldwide.
Strategic Partnership: Becoming Part of Geely Holdings
A transformative moment arrived in 2016 when Qianjiang Motorcycles became part of Geely Holdings, one of China's most successful and internationally recognized automotive groups. This partnership brought unprecedented resources, technological capabilities, and strategic vision to accelerate QJMotor's global expansion. Under Geely's ownership, the company gained access to world-class engineering talent, advanced research facilities, and a proven track record of successfully integrating and revitalizing automotive brands on the world stage.
Prestigious Alliance: Harley-Davidson Partnership
In 2019, Qianjiang Holdings formed a strategic partnership with the iconic American motorcycle manufacturer Harley-Davidson. This collaboration brought together two powerful forces in the motorcycle industry, combining Harley-Davidson's legendary brand heritage and design philosophy with Qianjiang's manufacturing expertise and market reach. The partnership aimed to develop new products and expand opportunities in key markets, particularly in Asia, demonstrating the global recognition of Qianjiang's capabilities.
Global Rebranding: The Birth of QJMOTOR
The year 2020 witnessed the official rebranding to QJMOTOR as the company set its sights firmly on the global market. This new identity represented a fresh chapter focused on modern design, cutting-edge technology, and international appeal. The QJMOTOR brand was crafted to resonate with riders worldwide, embodying the company's evolution from a regional manufacturer to a truly global motorcycle powerhouse with an ambitious vision for the future of mobility.
Racing Debut: Moto3 World Championship
QJMOTOR made its grand entrance into the world of international motorcycle racing in 2022 by competing in the Moto3 World Championship as QJMOTOR Esponsorama Moto3. This marked the brand's first foray into the prestigious MotoGP paddock, demonstrating its commitment to performance excellence and providing a platform to showcase its engineering capabilities on the world's most competitive racing stage. The move into racing signaled QJMOTOR's serious ambitions in high-performance motorcycling.
Stepping Up: Moto2 with Gresini Racing
Building on its racing foundation, QJMOTOR elevated its motorsport presence in 2023 by stepping up to the Moto2 World Championship in partnership with the renowned Gresini Racing team. Competing as QJMOTOR Gresini Moto2, this collaboration with one of the most respected names in motorcycle racing demonstrated the brand's rapid progress and growing credibility in the competitive world of grand prix motorcycle racing. The partnership brought valuable technical insights and global visibility to the QJMOTOR brand.
World Superbike Entry: QJMOTOR Factory Racing Team
In 2024, QJMOTOR expanded its racing portfolio by entering the World Superbike Championship's SSP600 class with the official QJMOTOR Factory Racing Team. This strategic move into production-based racing showcased the brand's commitment to developing high-performance production motorcycles that can compete at the highest levels. The World Superbike platform provides direct relevance to road-going machines, allowing QJMOTOR to transfer racing technology and expertise directly to its consumer products.
Continued Racing Excellence: QJMOTOR FRINSA MSI Racing
The journey continues in 2025 as QJMOTOR maintains its strong presence in the Moto2 World Championship, now competing as QJMOTOR FRINSA MSI Racing Team. This ongoing commitment to the highest levels of motorcycle racing underscores the brand's dedication to performance, innovation, and competitive excellence. As QJMOTOR looks to the future, its racing program remains a cornerstone of its strategy to develop world-class motorcycles and establish itself as a global leader in the motorcycle industry.