QJMotor's Historical Milestones
From Foundation to Global Presence
The Beginning: Qianjiang Motorcycle Founded
Qianjiang Motorcycle Group, the company behind QJMotor, was established in Winling, Zhejiang Province, China, laying the foundation for a future leader in the motorcycle industry.
Going Global: Keeway Brand Launch
QJMotor expanded its horizons by launching the Keeway brand, dedicated to marketing its motorcycles to international customers and establishing a global footprint.
Acquisition of a Legend: Benelli
In a significant move, QJMotor acquired the historic Italian motorcycle brand Benelli, integrating its rich heritage and performance-oriented engineering into the QJMotor family.
Strategic Partnership: Geely Investment
Automotive giant Geely became the largest shareholder in Qianjiang Motorcycle, bringing new resources and strategic vision to accelerate QJMotor's growth and innovation.
New Horizons: MBP Moto Debut
QJMotor introduced the MBP Moto brand at the prestigious EICMA motorcycle show, signaling a new direction in high-performance and modern design.
Brand Evolution: Morbidelli MBP
The MBP Moto brand evolved into Morbidelli MBP following the acquisition of the historic Morbidelli name, further cementing QJMotor's commitment to premium motorcycles and rich legacies.